About the Client

Vodafone Idea Ltd. one of India’s telecom powerhouses born from the mega-merger of Vodafone India and Idea Cellular. Millions of users. Billions of calls. And a tiny me , somewhere in the middle of it.

Overview

I thought I was hired to make pretty screens.
Plot twist: I ended up redesigning experiences. At Vi,
I jumped headfirst into UI/UX and product design. It wasn’t just “make it look good” — it was “make it work better. "

Working side-by-side with my product manager, we overhauled processes, rebuilt design libraries, and watched user engagement numbers take off — literally doubled in just one month.

What actually went down

The Real Behind-the-Scenes

Navigating Vi was like playing 4D chess across pan-India teams.
There were fake urgencies (hello, "we need this yesterday" vibes), real deadlines, and constant negotiation between priorities.
Strong relationships and clear communication weren’t just nice-to-haves — they were survival skills.

Service Touchpoints & Collaborations

Explore the map highlighting services I contributed to and the pan-India teams I worked with. It reveals key touchpoints and how we navigated a complex system to deliver impactful design.
Check out the full research methods for the complete story.

Some of the final deliverables

If I Had Run Full Research (Wishful Thinking)

(If I had my way — and some extra hours in the day — I would have sneaked in UX goodness like quick surveys, A/B tests, heatmaps, and journey maps.) Because beautiful interfaces deserve beautiful brains behind them too.

In Short

Working within a complex system of pan-India teams and multiple stakeholders, managing design deliveries was a challenge—especially with a small team. A key task was negotiating timelines based on campaign urgency and launch dates. At times, stakeholders would push fake urgencies without visibility into other high-priority tasks. In such cases, I coordinated with the delivery head to prioritize effectively. Building strong relationships at these touchpoints was crucial for streamlining workflows and ensuring smooth, successful launches.

Here's a glimpse of a user research with journey mapping and key digital touchpoints.

To know more click here