Zync is a simple, intuitive service designed to empower Gen Z with seamless, invisible protection—covering not just their future, but their present lifestyle. This concept extends Generali’s partnership ecosystem to offer micro-insurance solutions tailored to Gen Z’s adventurous and dynamic lives. It also serves as an educational touchpoint—introducing the value of protection early and building lasting relationships that can evolve into full-scale insurance coverage in the future.

Travel platforms are one example — Zync can unlock similar ecosystems across industries to grow Generali’s partnership network.

Our Insights

Our Focus

Value to Generali

Customer Journey

For more information about our design process visit our Miro Board