My Role

As part of the team, I worked on the project from initial research to final service interaction. I conducted user and employee interviews, gathered insights, shaped the design language, and contributed to the final pitch.

Reflection

With more flexibility, I would have explored partnerships with existing IVAs instead of creating a new tool. I also see the potential in better considering employer benefits and designing more personalized, engaging experiences for employees.

Our Goal

Was to create a digital, AI-powered, gamified solution that promotes personal transformation in corporate settings.

Chosen IDGs

Research Topics & Methods

Archetype

Key Insights

Concept Banners

Service Offerings

Benefits

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